How do you communicate with players located all over the world and convince them to change the name of your multi-annual franchise? EA Sports came up with a creative plan, as evidenced by the fact that the company will shell out approximately 30 million euros to rebrand the Spanish Primera División.
Due to tensions between Electronic Arts and the International Football Federation, the release of EA Sports’ FIFA 24 will be delayed until the following year. It has been confirmed that “EA Sports FC” will be offered to players by Electronics.
However, this presents a significant challenge for EA’s marketers, who need to ensure that players from all over the world are aware of the new intellectual property (IP). After all, FIFA is planning to release new games in the “FIFA” series, and players who are interested in the new position offered by EA Sports may end up purchasing the wrong game as a result.
It would appear that the electronics industry places a high value on exposure, and the editorial office of Marc, which was the first to disclose the situation, reports that EA Sports would pay roughly 30 million euros annually for the new production to become the main sponsor of LaLiga. The agreement was made for a period of 5 years, which means that EA will invest approximately 150 million euros in the transaction. This is done so that players who watch games involving FC Barcelona or Real Madrid would see the brand EA Sports FC.
We will even see “new integration in the game, attractions in the broadcast,” and both companies are to take care of “supporting” joint initiatives. Electronic Arts have confirmed the cooperation, and EA Sports FC will not only appear in the name of the league, but also complete rebranding (logo, graphics, fonts, and other visual elements). In addition, EA Sports FC will not only appear in the name of the league but also complete rebranding.
Since you are aware that the most recent title sponsor of LaLiga was Santander (LaLiga Santander), and since EA Sports FC will soon be included in the name, it is quite probable that the most important league in Spanish football will one day be known as LaLiga EA Sports FC.
The new name will be used beginning with the upcoming season, specifically for the launch of EA Sports FC.