When Sony announced that there will be an increase in the availability of current-generation consoles PS5, the company was not joking. The very significant demand for the equipment has led to an increase in the number of deliveries that have been made. As a result, Japan is getting back on track after experiencing some minor setbacks.
A new advertisement, which is a continuation of an extensive campaign that encourages more people to shop, was released yesterday by the industry giant that has been publishing advertisements for quite some time. The fact that there has been no sign of the issues since the release of PlayStation 5 is supported by further sales data gathered from numerous countries and regions across the globe. The product is doing far better in sales in Japan, and during the month of January, players in the United Kingdom opted for the newest system from Sony more frequently than any other brand.
The presentation of the next financial report, which should be published in April, will indicate how the increase in hardware availability will affect the profits of the company. In the meanwhile, Christopher Dring, editor-in-chief of GamesIndustry.biz, provided some fascinating data.
The PlayStation 5 saw a sales increase of 202% in the month of January compared to the same time period the previous year.
Across European markets in January, PS5 sales are up 202% compared with the year before (when there were big stock shortages). PS5 was the No.1 console last month, Switch falls to No.2 (sales down 11% compared with Jan 2022), while Xbox Series S and X are No.3 (sales down 32%)
— Christopher Dring (@Chris_Dring) February 13, 2023
Please keep in mind that Sony had a really rough year in 2017. Customers were still able to purchase consoles despite a shortage of them; in fact, players or scalpers essentially received every free set. Our inventory levels are currently rising.
Although the precise number of PS5 devices sold is unknown, the Japanese have had a great month.