The American business titan doesn’t only have detailed conversations and answers to claims of competition in the gaming sector made by specialized bodies from different nations. The Redmond corporation promotes the transaction while the CMA is completing the pertinent report.
The conflict over Activision Blizzard is still going strong and taking increasingly bizarre shapes. Authorities from the European Union and the United Kingdom are in frequent communication with representatives of the firms who make the case for accepting the results and the about USD 69 billion transaction. The recent letter from Activision’s Lulu Cheng Meservey exacerbates the issue. On the other side of the barrier, Sony is tenaciously attempting to block all consents.
Yet, it turns out that Microsoft does not do nothing and launches a PR campaign. Full-page ads endorsing the purchase of Activision Blizzard have been published in the British newspapers Financial Times and Daily Mail, as Tom Warren of The Verge notes. The corporation says that after the deal is done, Call of Duty will be accessible to more than 150 million players.
Microsoft today placed full-page advertisements in two UK newspapers regarding a deal with Activision Blizzard. “Call of Duty for 150 million more players,“ Microsoft argues as it pushes for UK regulators to approve the deal.
Microsoft has placed a full-page ad in two newspapers in the UK today for its Activision Blizzard deal. “Call of Duty for 150 million more players,” argues Microsoft as it pushes for its deal to be approved by UK regulators https://t.co/An7Lo465UK pic.twitter.com/PkayLYfEh8
— Tom Warren (@tomwarren) March 8, 2023
The claim made in the statement directly alludes to two agreements reached in recent weeks between the Xbox manufacturer and Nintendo and Nvidia. If Call of Duty were made available on the Nintendo Switch, the user base would increase by about 125 million, and the community using GeForce Now should be added to this high number (approx. 25 million).
Given the incredibly high stakes, there is no question that the debate over the takeover will become more heated, and both sides appear prepared for a vigorous competition considering how much is at risk. As it did at the commencement of its investigation into the acquisition of Activision Blizzard, Microsoft has indicated on multiple occasions that it intends to pursue its goal of appealing to the widest possible demographic with the video games that it produces as a producer.