In recent months, you could get the impression that HBO is getting lost. Their decisions surprised, the choices of productions to be deleted and those they intended to continue reflected controversy, and removing more productions from their catalog on HBO Max was simply something that was difficult to rationally argue. One could get the impression that some decisions are made there in the dark.
What’s more, there were more and more reports that allowed us to believe that in some time more consumers will turn off the cyclical billing of the subscription than leave it on. Voices could be heard that despite the fact that the competition also makes average decisions, HBO Max is not yet in such a strong position to go in this direction with impunity. After all, a few high-profile brands are nothing when their development is in question and you can’t use them.
All this meant that dark clouds were gathering over HBO – at least in public opinion. As it turns out, maybe it wasn’t a plan, but simply in the world the corporation had big changes on its head. Last week, they announced that they were preparing a refresh of the platform and rebranding. And although it was thick information, it turned out to be nothing compared to what miracles began to be promised to us.
HBO Max
To get to the point, you have to start with the packaging. And that will change. After relatively few years of existence of HBO Max, we can tell him (preferably with the voice of Ezio Auditore) – requiescat in pace. The platform will cease to function under this name and – interestingly – it will not get rid of the second part, but the first one. This route is surprising yet intriguing: HBO -> HBO Go -> HBO Max -> Max .
In any case, today we know that from May 26, the Max subscription service will be available on the market (at the moment only in the US), which is to offer us movies and series of the highest quality, as well as productions and programs that can now be found on Discovery +. Although, with all due respect, most viewers will probably fire them once to watch nice views and masterful shots.
Much more interesting is the question of the service itself offered by this slightly more fictional part of Max. As it turns out, there will be no shortage of production, and we will be able to count on, among other things, the continuation of productions that are already very popular and loved by HBO audiences. Among them, there are titles such as “The House of the Dragon”, “True Detective”, “Succession”, or still fresh “The Last of Us”.
Thus, there are many indications that we do not have to worry about the future of the biggest titles . HBO – sorry, MAX – assures us that we don’t have to worry about anything. The most watched positions will be further developed, and the leading ones … Well, in their case we can even count on the development and exploration of the universe through completely different paths. was it interesting? No – it will be.
The power of announcements
Because what is best in all this are, of course, numerous announcements. The entire announcement was accompanied by the disclosure of very strong plans, the potential success of which can cause a lot of positive confusion in the subscription industry. What can I say – Max didn’t spare us advertisements . And high-end ones. And from the perspective of many people, even the highest.
Without further ado – let’s start with the one that was talked about a few days before the official announcement. It’s a reboot (yes, a reboot) of Harry Potter. According to the information so far, we are to get a serial adaptation of JK Rowling’s books, where one season will correspond to one book. It sounds like something like a more accurate cut than the one for full-length films.
But that’s not the end. Any Game of Thrones fans out there? Of course they are! This is one of the greatest series ever! You probably already know that another prequel is in the works – “A Knight of the Selen Kingdoms: The Herge Knight” . A very long title, but the series has a lot of potential, so you could say it fits. If we’re talking about big brands – the Penguin spin-off from Batman can also attract a lot of fans in front of the receivers.
Of course, this is not the end! A new film with Robert Downey Jr., another, after Young Sheldon, spin-off of “The Big Bang Theory”, an anime from the “Rick & Morty” universe, as well as an animation from the world of “Gremlins” … Well, it’s hard to complain and you can get the impression that the label is preparing something for literally every group of recipients. There is a lot to look forward to, oh it definitely is… The only thing left to do is not fail.
Max has a plan?
From all this, one specific thesis can be deduced – Max has a plan for himself . And it’s really comprehensive. So the key will be to implement it systematically, ticking off subsequent elements. Of course, it should be taken into account that everything can turn upside down when more spin-offs start to be produced first for money and then for fans. If it doesn’t go hand in hand, there is no success.
However, I must honestly admit that I am calm. Surprisingly calm. I have a strong feeling that all this will end really well , and we will get a service that will be as warmly received as Disney+. Could only Netflix be left behind? If nothing is done about them, it may turn out to be not only a dark scenario, but a brutal future. We will see.