Call of Duty: Mobile has been a huge success for Activision in every way, especially in terms of how much money it brings in. Recently, a number of big publishers have been trying to get a foothold in the mobile game space to get a piece of that pie as well. Battlefield Mobile was EA’s attempt to follow in the steps of its foe, but the game was cancelled and shut down earlier this year.
Alex Seropian, who started the company that made Battlefield Mobile, says that Battlefield 2042’s failure on consoles and PCs was a big reason.
In a recent interview with Mobilegamer.biz, Seropian said that the widespread backlash against Battlefield 2042 “caused a lot of introspection” and contributed to the game’s removal from mobile devices. He also said that Apple’s changes to the rules for IDFA, an anonymous unique identifier for advertisers, “made it a lot more expensive to get users,” which also contributed to the game’s closure. Apex Legends Mobile also ended earlier this year, at the same time as Battlefield Mobile.
Seropian said, “At first, the SS Battlefield Mobile had all the wind in the world in its sails: the [shooter] genre is growing, it’s a great IP, and we have a great team. All of this was great.” “A few things have happened in the last year. The game Battlefield 2042 came out, and most people didn’t like it. That made a lot of people think about themselves.
“Apple also changed the rules for the IDFA, which, to cut a long story short, has made getting users a lot more expensive. So organics went away when 2042 came out, and the IDFA rules made paid delivery a thousand times more expensive.
“Then Apex came out, and I don’t know if EA has said why they canceled it, whether it was because of money or something else, but if I didn’t say, you could probably figure it out on your own, I suppose.
Even though Battlefield has taken some pretty big hits in the last few years, it looks like EA has big plans to grow and improve the series. A new Battlefield game is in the works. DICE is working on the multiplayer, and Ridgeline Games is working on the story storyline. The game could come out in 2024. At the same time, Ripple Effect Studios is making a different Battlefield game.