Activision Blizzard’s portfolio contains a vast number of intellectual properties (IPs), some of which include Candy Crush Saga, Call of Duty, Diablo, World of Warcraft, and Overwatch. However, representatives of the Redmond corporation claim in official documents that the manufacturer and publisher do not have any major brands whose acquisition would disrupt the order on the market and adversely affect competition. They state that this assertion is based on the fact that the manufacturer and publisher do not have any large brands.
The investigation into Microsoft’s purchase of Activision Blizzard is still in progress, and it is being carried out by a variety of organizations located in a great number of nations. Earlier on in the week, we published a study in which we discussed the activities of Brazil’s Administrative Council for Economic Defense. A detailed acquisition statement was issued by the Americans in response to a number of comments, one of which was a comment made by Sony Interactive Entertainment on the potential adverse effect the acquisition could have on the industry.
The colossus from Redmond addresses any concerns that may have been raised over the purchase. However, in the report that was made in June for the officials of New Zealand, one can find a very interesting overview of the accomplishments of the organization. Activision Blizzard does not actually have any major hits, the acquisition of which would have an effect on the industry as a whole, according to the ruling class at Microsoft:
“In the case of Activision Blizzard, there is nothing special about the games that the company develops and publishes that would make them a “must have” for other PC and console game distributors and raise concerns about possible violations of competition law.”
In light of the fact that games in the Call of Duty series have enjoyed enormous popularity for over a decade and are breaking record after record, and that brands such as World of Warcraft and Diablo have a large group of devoted fans, the aforementioned statement is likely to elicit a variety of responses. This is especially true when we consider the fact that It also appears to be significant that Diablo Immortal has recently achieved success.
Microsoft is attempting to explain the merger in a quite humorous manner; for example, the corporation asks whether it intends to spend close to 70 billion dollars on games that are average or below average. There is no question that the Americans want to persuade the officials to approve the purchase at whatever cost, and they want to underline that they will not limit the platforms on which Activision’s works will make their initial appearance.