Until a few months ago, it was just a rumor , but now we can confirm a surprising idea from Electronic Arts. In the next season, FC Barcelona and Real Madrid will compete in LaLiga EA Sports.
Electronic Arts is facing a really big challenge. The company has been developing games from the FIFA series for years, but the producer and publisher did not get along with the International Football Federation, so in 2023 the next FIFA from EA will not debut, and instead players will play the first part of EA Sports FC.
Electronics now have to spend hundreds of millions on promotion so that players know that in 2023 they should reach for EA Sports FC when they want to buy the “new Fifa” – the International Football Federation is about to launch its game on the market, so customers could easily reach for the wrong product.
However, the corporation came up with an interesting plan – it was decided to establish a very close cooperation with La Liga (the highest football league in Spain), thanks to which Real Madrid, FC Barcelona and other teams will fight for the championship in “LaLiga EA Sports” next season.
However, this is not the end of the changes, because “LaLiga Hypermotion” – this is the name of the 2nd division of Spanish competitions (Second Division). Here, “EA Sports FC” no longer appears, but the company uses the name of its technology that powers Electronics games.
It’s a bold move that must have cost hundreds of millions of dollars, but it’s what gets players to hear about the right game and reach for EA Sports FC.
At a special event, LaLiga announced a “new chapter” in its history and, at the same time, a “new era”. It is basically a full rebranding, because the Spaniards refreshed not only the name, but also the logotype.
Until a few months ago, it was just a rumor , but now we can confirm a surprising idea from Electronic Arts. In the next season, FC Barcelona and Real Madrid will compete in LaLiga EA Sports.
Electronic Arts is facing a really big challenge. The company has been developing games from the FIFA series for years, but the producer and publisher did not get along with the International Football Federation, so in 2023 the next FIFA from EA will not debut, and instead players will play the first part of EA Sports FC.
Electronics now have to spend hundreds of millions on promotion so that players know that in 2023 they should reach for EA Sports FC when they want to buy the “new Fifa” – the International Football Federation is about to launch its game on the market, so customers could easily reach for the wrong product.
However, the corporation came up with an interesting plan – it was decided to establish a very close cooperation with La Liga (the highest football league in Spain), thanks to which Real Madrid, FC Barcelona and other teams will fight for the championship in “LaLiga EA Sports” next season.
However, this is not the end of the changes, because “LaLiga Hypermotion” – this is the name of the 2nd division of Spanish competitions (Second Division). Here, “EA Sports FC” no longer appears, but the company uses the name of its technology that powers Electronics games.
It’s a bold move that must have cost hundreds of millions of dollars, but it’s what gets players to hear about the right game and reach for EA Sports FC.
At a special event, LaLiga announced a “new chapter” in its history and, at the same time, a “new era”. It is basically a full rebranding, because the Spaniards refreshed not only the name, but also the logotype.
Source: LaLiga