Take-Two’s latest financial report not only provided us with information about the excellent performance of the entire Grand Theft Auto series, but also turned out to be a good opportunity to discuss certain aspects of the functioning of the gaming industry. Strauss Zelnick did not fail to mention that games are still too cheap a form of entertainment.
Grand Theft Auto 5 is still selling like hotcakes and is seeing an increase in its amazing sales result every quarter, despite the fact that practically everyone in the globe is waiting for the official material from GTA 6. Take-Two is working feverishly to be ready for one of its most well-known advertising campaigns, and the mere hint of the new GTA gets people excited.
During the conference with investors, Strauss Zelnick also addressed the topic of changes in subscription prices for various entertainment services in relation to the value of video games. After presenting a certain methodology for determining the prices of individual productions, he boldly stated that the prices of the titles offered by Take-Two still remain very low – after all, customers spend a lot of time playing the games provided by the company.
By this standard, our prices are still very, very low because we offer many hours of commitment and the value of the commitment is very high. So I think the industry as a whole offers great value for money for consumers.
However, Take-Two’s CEO pointed out that the publisher’s strategy is primarily about the quality of the products offered – and this is really high . Therefore, players get a very solid value by getting acquainted with the company’s games.
We want to make sure that our experience is top-notch, and the specificity of that experience not only relates to the quality of what we offer, but also how much you pay for it. Everyone knows this from experience. So that’s how we look at it. There have been very few price increases across the industry. Price increase to, for example, $70 for some first-line products [in 2022 – note. ed.] was the first price increase in many years over many generations. So I think we offer tremendous value to consumers.
Strauss Zelnick’s remarks don’t seem shocking at all, considering that the Take-Two CEO has already made several similar statements. We can’t, however, disregard the speculation about GTA 6’s possible pricing. Could the company CEO’s remarks, in part, be setting the stage for future price increases? This seems implausible as of right moment.
Source: Rockpapershotgun.com