In an announcement made a few months ago, the Redmond-based company giant guaranteed that it had no plans to raise the price of current-generation consoles until the year 2022, despite the fact that market conditions are continually being evaluated. On the other hand, the most recent news concerning the shift in the cost of equipment in Japan generates a great deal of worry.
Although the American firm made the decision to raise the price of gadgets in the Land of the Rising Sun, we will not have to pay more for an Xbox Series X|S in the United States, Germany, France, or Poland. The change that has been described may have an effect on consumers’ interest in consoles manufactured by Microsoft. This is due to the fact that the Xbox is not everyone’s first choice in Japan, and the company that makes the consoles is constantly vying for popularity in this region of the world while searching for long-term, strategic partnerships.
Customers in Japan will have to spend 37,978 yen for an Xbox Series X S console, which is 5,000 yen higher than the price of an Xbox Series X, which is currently available in Japan for 59,978 yen. The price of an Xbox Series X|S console will increase by 5,000 yen.
Microsoft does not try to conceal the fact that the choice was not the easiest available:
“After conducting an in-depth analysis of the state of the market in Japan, we have come to the conclusion that the suggested retail price of Xbox consoles in that nation needs to be adjusted. In order to preserve coherence across geographic areas, we routinely analyze the effect that regional pricing has. This change in pricing has an impact on our consumers, and it was a challenging decision to make; but, we will continue to provide the premium Xbox experience that our customers have come to expect.
Although the corporation has not yet provided information about price hikes in other markets, we have reason to believe that this information will soon become available. The price of a PlayStation 5 around the world went up by fifty euros the year before last.