Yesterday, Microsoft presented a new advertisement for Xbox Series X|S and games available on the American corporation’s platform, and the next element of the promotion was to post material promoting Xbox on The Sphere. The idea is impressive.
Last month, an “entertainment arena” was opened in Las Vegas, which has 18,600 seats inside, but in fact it is a huge ball with a diameter of 157 meters – the company has prepared LED displays with a total area of 54 square meters.
The place is very impressive, but this is the first time The Sphere has been used for a promotional campaign in the gaming industry. Microsoft transformed the building into a green Xbox sign, which then featured motifs from the productions promoted by the American corporation – Starfield, Hellblade 2, Forza Motorsport and Cyberpunk 2077.
The Xbox marketing campaign is back.#Xbox #PowerYourDreams pic.twitter.com/3uBi6E0mCZ
— ✖️Astal✖️ (@astaranx) October 20, 2023
Pretty rad watching @Xbox and our games taking over the @SphereVegas from home tonight! 💚🙅🏼♂️🔮 pic.twitter.com/ohM3ephPYh
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) October 20, 2023
What is worth noting here is the use of an interesting theme and the presentation of the consoles themselves – The Sphere provides the opportunity to create a great 3D effect, which already appears in many cities on large, modern advertisements.
As you can see, Microsoft uses opportunities to encourage players to play this year’s titles, it wants to promote the Polish position and at the same time remind about the upcoming adventure next year.
Source: VGC