Phil Spencer has been trying to show a very open attitude toward competition over the past few years. The head of the Xbox brand doesn’t try to hide the fact that he plays on Sony or Nintendo games. A few years ago, when Microsoft was supposed to start console wars, things were different.
In a recent interview, Peter Moore, who used to be the Executive Director of Xbox, confirmed that his company once pushed for “console wars” because it wanted to make Microsoft and Sony compete with each other in this way.
“We encouraged console wars, not to create divisions, but to challenge each other. And by each other, I mean Microsoft and Sony, ”Moore said, speaking on the Front Office Sports podcast (behind IGN).
He thought that the console wars didn’t bother Microsoft and Sony because both companies made money off of the struggling communities. It should be noted, though, that it happened when Moore was working for the Americans, that is when the Xbox 360 came out.
Peter Moore said that there wouldn’t be as much competition if Microsoft had quit gaming after the first Xbox, which was a rough start for the company in the console business, or after problems with the Xbox 360 (Red Rings of Death).
It’s important to remember that Peter Moore was also the CEO of Liverpool and the head of EA Sports. He is now the executive director of Unity.